Link Building Strategies: Toughest Part of SEO for SEO Firms in India

Link building is the toughest part of Search Engine Optimization for any SEO Firm in India especially for new websites which are yet to establish their authority. This article is for the new webmasters who are newbie in the field of SEO and are looking forward to rank their websites in Search engine ranking pages of all major search engines.

The first and foremost step towards any SEO step is to put quality content on the site. Yes! Content is still the King and Quality is her wife so never undermine the importance of quality content on site. Put at least fifty to sixty pages of original and authoritative quality on your site. After putting content look for popular sites in your niche by searching your targeted keywords in Google and then contact their editors or writers explaining the features of your site in brief. Invite them to link to your site if they find your site useful.

Publish Quality Articles: Write well researched articles and publish them on reputed article directories. Most of the article directories allow putting links to your domain in resource section of the article. Links coming from high page rank article directories like Ezine, Hubpages, Buzzle and Bukisa are of great importance. Publishing quality article has three fold importances. You gain quality links, traffic and reputation as an expert in your niche.

Directories: Submit the site to relevant categories in directories like DMOZ and yahoo. Search engines look towards reputed directories for finding new sites and businesses. Now days, there are hundreds of softwares available which claim to submit sites to thousands of directories in an hour, beware of them they can do more harm than good to site besides siphoning large chunks of dollars from your pocket.

Participate in Forums: Yes, as said participate constructively in forums. Do not spam them with irrelevant threads and posts. Forums allow members to put links to member’s site in form of signature. Forum posting is still quite effective for attracting traffic and acquiring quality links.

Social Book marking: Submit site on social book marking sites like Digg, stumble upon and other social book-marking sites on regular basis.

Press Release: Press releases give businesses visibility and authority over competitors so post press releases regularly.

Link Bait: Use link baiting techniques to bring visitors to the site but this strategy will work if and only if the site has great content to spell bind the random visitor otherwise it will just increase bounce rate of the site.

Apart from the above techniques power of social media can be harnessed to gain organic links. Profile linking, link wheel and similar techniques can boost a site’s ranking considerably if used effectively.

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